Twitter’s 280-Character Restrict Manner For Marketers

if you’ve used Twitter this week, you’ve probable visible dozens of tweets about the platform’s transfer from their a hundred and forty-character restriction to 280. And as with actually each alternate Twitter has made due to the fact 2006, users were on the whole resistant.

when Twitter first announced this change in September, they defined that it turned into supposed to help users greater easily express themselves. they also stated differences among the amount of records that might be conveyed inside the person limits in extraordinary languages.

for instance, tweets in eastern can convey about double the amount of statistics inside one hundred forty characters as tweets in English. As a end result, jap-speaking customers most effective hit the man or woman restriction zero.four% of the time, at the same time as English-speaking customers utilize the full a hundred and forty characters nine% of the time.

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After testing with a small institution of customers, the prolonged individual restriction is now to be had to everyone. And at the same time as many customers are primarily the use of their doubled area to voice their proceedings approximately it (in twice as many characters as earlier than!), entrepreneurs are scrambling to figure out the way to adjust their strategies thus.
That’s why on this submit, I’ll cross over five approaches the 280-character restrict may want to impact your marketing on the platform.

1. extra area to deliver statistics
The maximum obvious advantage of this transformation is that it presents all users, along with manufacturers and companies, with the opportunity to deliver greater records in each tweet. For most entrepreneurs, the biggest difference could be much less time spent creatively casting off any words that aren’t truly vital and modifying messages right down to their handiest form.
however beyond that, it additionally manner you have more space to attract customers’ attention as they scroll, and the opportunity to express a full thought or name to motion with out directing your followers to your internet site.

Of direction, in many instances, it'll nevertheless be wonderful to direct customers in your website to go to a landing web page and take a few kind of action. however in spite of this, with the improved person limit, you have got the possibility to encompass more than one hyperlinks in every tweet.
This prolonged individual restriction additionally applies to promoted tweets. So in case you run advert campaigns on the platform, you now have two times the space to bring your message on your target market. Plus, you won’t ought to worry approximately getting rid of critical information to squeeze in #advert tags and other important disclaimers.

2. Fewer threaded tweets
With the former person restrict, tweet “threads” – commonly denoted by way of (X/X) on the cease of each tweet – were not unusual exercise at the platform. And while customers who submit lengthy threads will likely continue to try this, the 280-person limit may additionally reduce the frequency of two- or 3-tweet threads.
aside from imparting a better consumer revel in for your fans, containing all the information you want to share in a unmarried tweet makes it simpler for them to retweet to their personal followers. So in case you often locate yourself sharing tweets with “(half of),” this shift may want to bring about extra engagement on the platform.

3. better customer service
one of the maximum commonplace ways brands use Twitter nowadays is to reply to mentions from their customers. In truth, many companies have dedicated customer support money owed and group of workers that solely attention on addressing complaints and problems voiced on the platform.
lamentably, one hundred forty characters didn’t supply a lot space to express difficulty, provide an apology, and offer an answer – so in many cases, the responses from those accounts have been some thing along the strains of “We’re so sorry to pay attention this. Please comply with us so we are able to DM you.”

This exercise lets in agencies to privately message the customers who voice their lawsuits, and – preferably – offer a solution that treatments their problem. however while other customers see these tweets, they don’t get to peer this part of the interaction. They simplest see the grievance that the user tweeted in the first location, and the emblem’s quick, likely bland, response.
With the multiplied person restrict, manufacturers can now extra effectively address their clients’ worries and offer answers – and achieve this publicly, in order that their other fans can witness their determination to customer service firsthand.

4. multiplied want for checking out
even though it’s too early to say whether or not Twitter users will despise this transformation all the time or in the end accept it, many have expressed the notion that the one hundred forty-man or woman restrict’s necessity for brevity and wit turned into what made the platform precise.
As a user, it’s unfolded the opportunity for smart tweets disparaging the exchange.
however as a marketer, it method you need to be smart about the way you method it. If customers dislike your 280-individual tweets solely due to their duration, they be inclined to unfollow you, or certainly much less likely to engage.

bear in mind incorporating a few longer tweets into your normal mix initially, and see how your fans react – and if it’s negatively, be organized to stick to one hundred forty characters for a touch longer.